Chuck Cady is the best Real Estate agent that I know of. He has a routine that he follows that is in his client’s best interest. Chuck works every day to ensure he provides the highest standards of service. While most agents talk about networking in the community, Chuck makes positive contributions. He is ahead of the curve and an example for all the people who want to be in the Real Estate business.
Chuck started at MacPherson’s Realty in 1983, I think. He did Valu Pak marketing in Ballard. It was something new that he picked up and made work. He had a listing on Market Street that was considered a little over price, and on a busy street, but it sold. He worked the listing and the neighborhood. He already had a reputation for getting things done.
In 1987 Chuck was the first agent to sign up for a new concept in Real Estate Brokerage, a desk fee office of RE Max at Nortgate. That office is a story for another time, but Chuck Cady is the heart that kept the offices going. A desk fee is where an agent keep 100% of the commission for paying a monthly fee. The agent is responsible for their own marketing, but at RE Max you pay for the national advertising efforts.
This was perfect fit for Chuck, the consummate marketeer. He followed the Valu Pak mailers with Homes and Land Magazine. You could always count on a couple of pages of Chuck Cady ads. He concentrated on area farming around Haller Lake. It was legendary that if you had a property for sale in that area you needed to talk with Chuck. It was a delight to see a system work so well.
The most brilliant business move Chuck ever made was working with a buyer’s agent Ann Babb, now Ann Babb-Nordling. Long before there was any claim of a conflict of interest in dual agency, the two of them figured out it was just better to have a listing agent concentrate on that. The buyer’s agent concept was still kind of new. At the time all agents worked in the best interest of the seller. A buyer’s agent was a separate contract, with the buyer. Today it’s much more standard, but in the 1980s it was revolutionary.
The marketing continues to be the best exposure a buyer or seller can get. A couple of years ago moving trucks were parked around North Seattle with the promise you can use the truck for free if you buy or sell with Chuck Cady. It’s a constant reminder that no matter how good you get you should keep trying to be better.
I’m going to put as a comment that Debra Arends works with Chuck Cady in the Ballard area. She carries the same commitment level that Chuck has and I have referred her without reservation.